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Conducting Vox Pops? Here are 5 things you should do
Pretty much everything about vox pops is brief: the time that a stranger spares you to question them, the attention-span of the audience and of course, the vox pops themselves. So how can you be sure to maximise the insight potential in such a short space of time? Find out with our five tips for getting the most out of your vox pops.
“I have worked directly with BAMM for the last 2 years and have commissioned several large-scale, multi-country projects with them. They grasp the business issues immediately that in turn allow them to deliver projects that exceed our requirements. ”
James Johnstone, Global Customer Insights Director, Shell
“I have had the pleasure of working with BAMM on a recent Oral Care project. From the start we have had very good engagement from the team. The pinnacle was definitely the debrief, rarely have we come across such an engaging presentation. The video footage was absolutely brilliant and this helped us keep the project alive. I wouldn’t think twice about working with them in the future.”
Melissa Gonsalves, CMI Manager, Unilever Oral Care
“BAMM have been a great partner in helping us to develop our service propositions over the last few months. The combination of in-depth online research and at-home ethnography really helped us to get under the skin of our customers, and it was great for our team to be able to get closely involved across the research process.”
Nic Sharp, Head of Partnerships, HomeServe
“The debrief went superbly. The video worked wonderfully, people really connected with the consumer journey and the feedback is that the work is transformational and brings an unprecedented level of depth to the business. ”
Cristina Warren, Partner, Venturebright
“BAMM gave us that rare combination of killer insight, beautifully presented. So often research can be overly complex or impenetrable. But the simple visual approach BAMM adopt really brings to life the key findings. We’re using their work to enhance creative and media briefings as well as internal and stakeholder communications. BAMM are also a jolly nice bunch of people to do business with.”
Owen Jenkinson, Head of Marketing Freeview
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