We tell stories from people around the world.
Storytelling connects real-life experiences with insight. Stories engage your imagination to help you solve problems. Stories are inspiring, simple and memorable.
We work for global brands that need to know what their customers are thinking and doing. We bring people and business closer together. We deliver insight which unlocks behaviour and helps companies acquire new customers.
Clients use our brand stories for new products, brand communications, internal engagement and global markets.
We use a range of qualitative methodologies including focus groups, ethnography, mobile and online research, workshops (co-creation and consumer connect), semiotics, behavioural economics, and street interviews.
We work for clients on briefs ranging from advertising, brand positioning, food and drink, NPD, automotive, FMCG, financial, retail, technology and communications.
Clients work with us in 3 ways:
We use video, photography and animation to capture and map out rich, meaningful stories from consumers’ lives. This approach works for a range of briefs when you need a first-hand view of what is going on in your consumers’ world.
We know that when a research brief finishes the real work for the client begins: in integrating and implementing the insight across the business. The insight is not a dead truth, it’s a Living Story. We help our clients socialise, share and implement the thinking across their business through our engagement platform and workshops.
‘Go broad, go narrow, and don’t get stuck in the middle’. We combine the benefits of online research (geographic spread, cost-per-respondent, on-going dialogue with respondents) with ethnography (immersion, context, see what people do not what they say they do) to innovate within our client’s business. This robust and detailed qualitative approach provides the best of both worlds.