About Us

Goodbye dull research, hello Visual Thinking

Ideas that are presented visually are easier to communicate. This guides our approach to consumer insight. We deal in details and emotions that we uncover when we speak to and film real people in their natural environment - whether that’s in their home, their workplace, their car, or online.

Our work takes us across the world, from the suburbs of Mumbai to the high rises of Sao Paulo, seeking better ways to understand consumers and visualise their experiences.

We believe in producing research that people want to see and share, rather than research which gets filed away as soon as it’s presented. In our view this is the best way to drive change within a business.

We are researchers, ethnographers, visual anthropologists, semioticians, communication strategists, designers, videographers and photojournalists.

Our Clients

Why Choose BAMM?

We tell stories from people around the world.

Storytelling connects real-life experiences with insight. Stories engage your imagination to help you solve problems. Stories are inspiring, simple and memorable.

We work for global brands that need to know what their customers are thinking and doing. We bring people and business closer together. We deliver insight which unlocks behaviour and helps companies acquire new customers.

Clients use our brand stories for new products, brand communications, internal engagement and global markets.

We use a range of qualitative methodologies including focus groups, ethnography, mobile and online research, workshops (co-creation and consumer connect), semiotics, behavioural economics, and street interviews.

We work for clients on briefs ranging from advertising, brand positioning, food and drink, NPD, automotive, FMCG, financial, retail, technology and communications.

Clients work with us in 3 ways:

Visualised Insights

Visualised Insights

We use video, photography and animation to capture and map out rich, meaningful stories from consumers’ lives. This approach works for a range of briefs when you need a first-hand view of what is going on in your consumers’ world.

Living Stories

Living Stories

We know that when a research brief finishes the real work for the client begins: in integrating and implementing the insight across the business. The insight is not a dead truth, it’s a Living Story. We help our clients socialise, share and implement the thinking across their business through our engagement platform and workshops.

Real-life Innovation

Real-life Innovation

‘Go broad, go narrow, and don’t get stuck in the middle’. We combine the benefits of online research (geographic spread, cost-per-respondent, on-going dialogue with respondents) with ethnography (immersion, context, see what people do not what they say they do) to innovate within our client’s business. This robust and detailed qualitative approach provides the best of both worlds.

Case Studies

Financial Services Client —
‘Turning emotions into opportunities.’
Visualised Insights

Our client was repositioning its offshore banking and wealth management service. We had two objectives: 1) test the new brand positioning and 2) identify unmet needs amongst expats. The first objective was straightforward, the second more complex.

Why? Expats are guarded, because of the nature of their life-as-an-outsider experience. Conventional research had previously failed to get under their skin sufficiently to gather real, behaviour-changing insights.

What did we do? We lived their life with them for several days to see what their experience was really like in an alien country.

From walking in their shoes, we learnt deeper truths and needs that were currently not being met. Based on the learnings we gathered and visualised, our client has subsequently rebranded the service and developed a more needs-based website.

Global Energy Client —
‘The devil in the detail.’
Living Stories

The global energy market is a valuable but highly competitive one where building customer loyalty is extremely challenging.

With the global launch of a new product, our client was looking to identify a point of differentiation in what, in many markets, is seen as a commoditised category.

We helped the client define the target audience and then set about exploring their world. We travelled to Germany, Malaysia and Turkey and captured their lives with rich film and photography. We met their families, went round their houses, explored their purchasing behaviour and went out in their cars to complete the picture of their lives, attitudes and behaviour.

The outputs of our research - including a series of short films, pen portraits and photojournalism - were used as the foundation of a week-long creative workshop that helped to define the global communications platform for their brand.

FMCG Client —
‘What does it take to win?’
Real-Life Innovation

A global sports drink brand came to us having identified a broad positioning territory for their brand. They wanted help refining it, and illustrating it for creative inspiration.

We used online diaries to connect our client directly to their core audience of sportsmen in the US, UK and Mexico. We were able to track the progress of our participants over a period of time as they completed a series of tasks, and to explore how they felt about their achievements.

We sent out teams to visit selected participants in each market, digging deeper into their attitudes and motivations through ethnography. Finally, we used Brandjournalism - combining film, photojournalism and ad hoc interviews - to immerse ourselves in the sporting culture of each location.

The insight generated, combined with rich visual outputs from each stage of the research, enabled us to present a detailed and engaging picture of their lives which fed directly into the creative brief.

Contact BAMM

BAMM Limited
46 Great Eastern Street
London
EC2A 3EP

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